Kenosha, Wis., April 20, 2021 – Striving to tap into the “workhorse” line of tools that have long represented the Williams® brand, Snap-on Industrial Brands will now be known as Williams®.

Symbolic of the Williams® brand, the workhorse prides itself on putting its head down, working hard and delivering valuable results. This same level of dedication is found in all Williams® tools. Williams® is designed for industrial technicians who rely on strong, trusted tools that are engineered to withstand the demanding needs of harsh environments.

Williams® has a rich history of working with industrial professionals since 1882. Today with world-class factories across the United States, our tools are ready to work; offering a wide-variety of hand tools, Tools@Height, torque tools, as well as industrial hydraulics and more. Focusing on industries such as oil and gas, manufacturing, maintenance, power generation, mining, assembly, facility maintenance and metal fabrication, our tools are performing alongside hardworking professionals every day. Whether it’s micrometer adjustable torque wrenches, flextensions, adjustable pliers, Supertorque™ screwdrivers, prybars, hi-vis combination wrenches, 1/2" impact sockets and more, Williams® brings an industrial-grade engineered workmanship to jobs in critical industries.

Williams® purposefully built assortment features more than 8,000 SKUs; specific tool categories include:
• Torque tools
• Sockets and drive tools
• Wrenches
• Tool storage
• Master tool sets
• Tools for the trade
• Pliers
• Screwdrivers
• Tools@Height
• Hammers
• Pipe tools
• C-clamps
• Hydraulics
• Punches and chisels
• Prybars
• Insulated tools

Learning about Williams® products and selecting the right tool for the job is the goal of Williams new website: www.williams-industrial.com. The site provides enhanced navigation and search functionality to give technicians fast and easy access to product information, including specs, videos and more. The site is also responsive for use on mobile devices, can be personalized to create your own tool wish list, and contains a distributor locator to make buying tools a seamless process. In addition to the new website, the Williams® Catalog OG1 is digitally available at www.williamscatalog.com.

“By focusing exclusively on Williams®, we can increasingly become simpler to do business with, be purposeful in our assortment and provide value for the end user via a knowledgeable sales organization,” said Bill Davis – Vice President, Industrial Distribution. “At Williams®, we believe selling a product is more than an exchange of tools. You will work with industrial tool professionals whose experience in the field and the factory to help you make smart, safe decisions for your business.”

For more information on the new Williams® and its workhorse line of tools, visit www.williams-industrial.com; email [email protected]; or call 800.446.7404.

About Williams
Williams has made strong, trusted tools for industrial professionals with pride since 1882. Our products are designed and manufactured for industries such as Power Generation, Oil, Gas and Petrochemical, Mining, Manufacturing, Assembly, Facilities Maintenance and Metal Fabrication where using strong, trusted tools is a necessity. Based in Kenosha, Wisconsin, Williams is known as the workhorse line of tools focusing on hand tools, tool storage, tools for the trades, hydraulics, insulated tools and Tools@Height; they deliver results every day to hard-working technicians. Williams is sold through distribution. For more information on Williams or to locate the nearest distributor, visit williams-industrial.com or call 800.446.7404. Williams is a wholly-owned brand of Snap-on.

About Snap-on Industrial
Snap-on Industrial is a division of Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as customers in industry, government, agriculture, aviation and natural resources. Products and services are sold through the company’s franchisee, company-direct, distribution and Web-based channels. Founded in 1920, Snap-on is a $3.7 billion, S&P 500 company headquartered in Kenosha, Wisconsin.

Steve Staedler
[email protected]

Sheri Rico
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